Why do people use incognito mode?

People browse in incognito (or private) mode when they don't want their search or browsing history to be saved to their device. For example, if you are searching for a gift for someone who may also be using the same device and you don't want them to find out, searching in incognito mode will ensure that your search history remains private.

Unfortunately, many people use incognito mode without realising its limitations. In incognito mode, your IP address is still visible, but that doesn't mean you are completely exposed. If you know how to make the most of it, then incognito browsing is still worthwhile.

So, what's the point of incognito? Here are some of the best reasons for using incognito mode.

Avoid saving cookies: the websites you visit don't permanently store your login details or device information, which means you can log into multiple accounts at once, or ensure you get the best deals when shopping online.

Hide your search history: Some search engines may keep a close eye on your search history when you are in incognito mode, but others with access to your device will not be able to do so.

Protect yourself from tracking: your online activity is protected in incognito mode, which means you'll get fewer targeted ads and suggestions as long as you're not logged into your personal account.

Share your device securely: browse the internet from scratch. If someone borrows your device, incognito mode ensures that they can't log into your account or use your saved data to auto-populate web forms. Whoever uses your device will enjoy the same protection.