Hide my IP = Protect my identity

Because every device on the Internet has a unique public IP address, that IP address can also be used to uniquely identify that device, traceable to a person. This makes it relatively easy for a website, service or application to link specific internet activity to a specific person.

This is very convenient for people and companies who want to track you , but not great for anyone who believes in personal privacy. If you are uncomfortable with third parties knowing what sites you visit, what you download and who you talk to, then you need to hide your IP.